HEC Communicating Agriculture Beyond Academia Program
Recordings Seminars 2020 - 2022
The Big Deal About Communicating
In this seminar we discuss the importance of communication in livestock industry careers, and discover how effective communication skills can help you grow as a professional.
Communicating in the World of Extension
In this seminar Mary Drewnowski explains how to effectively communicate science to livestock producers in extension settings, how to build trust and become a skilled and confident communicator in the agriculture industry.
Communicating With the World-Wide Web
Allyse Steffen give us tips on how to use Internet-based communication of science to effectively engage with audiences, disseminate information, and promote scientific literacy and understanding.
Communicating in a Sales Call
In this seminar Jennie Smith and Todd Michels share how to effectively sell your scientific ideas and innovations to investors and potential partners in the business world, translating science into real-world impact.
Communicating with Media
Meet Donna Moenning, an agricultural journalist who teach us how to effectively communicate complex science to the general public, increasing the visibility and impact of our work.
Communicating With Governing Bodies
Should we or should we not try to influence policy decisions? Tom Peterson shows how to effectively communicate research to government officials in order to promote evidence-based decision-making.
Communicating with consumers: if they’d just listen!
Natasha Mortenson help us evaluate the best ways to communicate with consumers and identify common misconceptions about agriculture.
Communicating With Farmers
Learn to effectively communicate science to livestock producers and the community with Julie Ellingson. Ensure that your research is understood and appreciated by all.
Recordings Seminar Discussions 2023
Discussion With Jim Dunn
What are the biggest challenges when communicating science? Student's participants share theirs.
Discussion With Mary Drewnowski
Mary is back to give us more tips on how to engage with producers and make our science communication clear and effective
Discussion With Terry Wicks
Terry has 30 years of experience working at sales. He discuss with us what's the best way to approach customers and build trusted relationships when selling our science!
Discussion With Michael Crinion
Michael discuss with the students what's the best way to approach policy makers.
Discussion with Haidi Zwinger
Heidi discuss with the students how to break myths when communicating agricultural science to consumers.
Recordings Seminars 2024
Seminar 1 – Amplify Your Voice Online: Strategies for Science Communication Across Platforms
David gave a talk on using LinkedIn as a tool for science communication, highlighting strategies for engaging broader audiences and discussing how this visibility can enhance the reach, readership, and overall impact of scientific publications.
Seminar 2 - From Lab to Boardroom: Translating Ag Science for Business Decisions
Drawing on his extensive experience in the agriculture industry, Dr. Rosero shared the most effective ways to approach ag CEOs when presenting new research ideas at the business table.
Seminar 3 - The Art of Advocacy: Effectively Communicating with Policymakers
Lydia has long been an advocate for bison producers, working with policymakers in Washington, D.C., as well as local governments. She shared with us the most effective ways to engage with them through assertive communication.
Seminar 4 - Science for Everyone: Communication Strategies to Make Your Research Accessible and Engaging
Dr. Waldman, an expert in science communication, shared practical tips and strategies for effectively engaging any non-scientific audience.
Seminar 5 - From Lab to Headline: Effective Communication Strategies to Engage with Media
Want the best tips for communicating research to the media? This seminar features Netflix show writer Flora Lichtman, a renowned freelance reporter with an extensive career in top outlets and podcasts, including The New York Times and Science Friday.
Seminar 6 - Beyond Language: Strategies for Communicating Science to Hispanic Farm Workers
Drawing on his experience working closely with Hispanic farm workers, Dr. Rovai shared strategies for effective communication when navigating cultural, linguistic, and other potential barriers.
Seminar 7 - From Lab to Label: Making Science Understandable for Everyday Consumers
Effective science communication with consumers is key to preventing misconceptions. Dr. Sanders, an expert in innovative extension and outreach methods, discussed approaches to enhance stakeholder engagement and build trust.