Interactive Workshop

Prepare for your target audience.

Join an audience-specific breakout room to hear directly from someone familiar with that audience, ask questions, and refine how you communicate your research before the conference.

August 25, 2026 2:00–3:30 PM CT Online · Zoom
Participants working together at a round table Small group communication discussion Participants practicing science communication
How It Works

Get ready for your breakout room.

This is a working session—not a presentation. Come ready to ask questions, test ideas, and use the feedback.

01
Before

Know your audience

Review your assigned conference audience and think about what they may need or expect from your research.

02
During

Join the conversation

Meet with someone who understands your audience and ask about language, relevance, detail, examples, and framing.

03
After

Refine your message

Use what you learned to strengthen your approach before preparing your final conference presentation.

HEC participant during a communication activity
HEC science communication activity
Participants engaging in discussion
Audience Breakout Rooms

Six rooms. Six different perspectives.

Join the room that corresponds with your assigned target audience for the conference.

Breakout leaders bring either direct professional experience with the audience or experience communicating effectively within that context.

ROOM 01

Policy Makers

Jean Hunhoff
Policy perspective & decision-making
ROOM 02

Ag Company Research VPs

Jeffery Escobar
Industry research & leadership perspective
ROOM 03

Medical Professionals

Dr. Crystal Levesque
Research communication & professional perspective
ROOM 04

Producers & Farm Workers

Dr. Lee Johnston
Extension & producer communication perspective
ROOM 05

Graphic Designers

Michelle Cartney
Visual communication & design perspective
ROOM 06

Journalists

Amber Turner
Journalism & public communication perspective

Come with questions. Leave with a clearer message.

Your research Be ready to briefly explain what you study.
Your audience Know which breakout room you have been assigned.
Your questions Bring the parts of your message you are unsure about.